Bringing awareness to our mental well being in a vibrant new language.
Visual Identity • Illustration • Poster Design
30 Days of
Mental Health
2018
Winner of the AIGA OC 2018 Design Annual Spotlight Award
There is no standard visual language for mental health. As the cost and the stigma on mental healthcare increase, people continue to struggle with their mental disorders without awareness and education. I designed a campaign to define a visual language on the different types of mental disorders and best practices of mental health. Inspired by Swiss Design, the campaign is a vibrant series of posters whose defined shapes codify the emotional and abstract nuances of our own psyche.